Most presentation problems don't start with the design. They start with the choices made before anyone opens PowerPoint — about the story, the timeline, the content, the process. The Clarity Calculator shows you how those choices are serving — or costing — your outcome. It takes about two minutes. The Clarity Calculator is part of the Intentional Deck Framework — a methodology developed by Amy De Wolfe of Presentation Design Pro for strategic presentation design.
The Clarity Calculator is part of the Intentional Deck Framework — a methodology developed by Amy De Wolfe of Presentation Design Pro for strategic presentation design.
The framework is built on a simple but often overlooked idea: intentional choices on the client side become strategic design decisions on the designer's side. Most presentation problems don't originate in the design — they originate in the decisions made before design begins. The story that isn't fully defined. The timeline that doesn't match the complexity. The approval process that dilutes the message before it reaches the audience.
The Clarity Calculator surfaces those decisions and shows you how they're affecting your outcome — weighted by your specific goal, whether that's winning a pitch, raising investment, getting board approval, or driving a sale.
Amy De Wolfe is a strategic presentation designer specialising in pharma, biotech, and high-stakes executive communications. With over 20 years of experience and more than 1,300 projects completed, she works with agencies, startups, and direct corporate clients across North America — including Abbott, Klick Health, and a range of VC-backed biotech companies.
To learn more about working with Amy or to get a quote for your next deck, visit presentationdesignpro.com.
